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Saturday, June 4, 2011

'Tall, Dark, Handsome' to 'Fair and Handsome'?

I still can't believe that there are tonnes of ads on TV, endorsed by the celebrities (unskilled 'stars', not actors) for skin-lightening products, that are ridiculously stupid, fooling the gullible. First it was about girls. Dark skinned girls apparently were 'not beautiful'. So, they would not be offered jobs; neither be married off. Girls would use these "No.1 cream-with-american-formula-for-'some-biotech-word' " and suddenly they find lucrative jobs and get proposals from "handsome" men.

How can they correlate fair complexion with beauty? Even when they do, how can any intelligent person say that one has to be beautiful to be hired for a job? As a conclusion, we can definitely say that the ads are made by morons, for women with low self esteem foolish enough to think that they can become pilots, singers, actors (no, superstars), journalists etc simply because they are fair.

In a country where the institution of marriage is held sacred and revered, how can a trivial issue like the colour of the skin be a major deciding factor? If a man does not want to marry a dark-skinned woman, so be it. Why are they making it look like it's the girl's fault that she was born with dark complexion.

As if this nonsense were not enough, they have launched fairness creams for men! When did men start feeling the need to look fair?? Have the girls started to prefer Fair and Handsome men to Tall, Dark and Handsome?


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Some Tamil rhapsodies

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Current favourite line :
Never a step backward, never a moment of weakness - Ernesto Che Guevara

3 comments:

  1. Exemplary examples of the contorted value system, with the icing of some 21st century marketing junk!

    PS:***** (like) *** (super like)

    ReplyDelete
  2. When will all this nonsense stop, Maverick!

    ReplyDelete
  3. These are questions of ethics: Ethics of individuals,families and societies.
    Either proper upbringing or self revelation are the only ways, as I see it now.

    ReplyDelete

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